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Unsigned Studio
website: https://www.unsignedstudio.com/projects/air-rail-melbourne

Air Rail Melbourne
Air Rail Melbourne is a Market Led Proposal for the delivery of the Victorian Government’s preferred Melbourne Airport Rail Link route — connecting Southern Cross Station in Melbourne’s CBD to Melbourne Airport via Sunshine Station.

Unsigned Studio created several videos to assist the consortium in their discussions with Government Ministers, and then to launch the proposal publicly. Three final videos distilled the benefits of the proposal, focusing on state-wide connectivity, customer journey, and the capability of the consortium team. The videos combined motion graphics with a strong brand identity, animated CGI environments, helicopter footage, and interviews with consortium representatives.