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Unsigned Studio
website: https://www.unsignedstudio.com/projects/rms-boat-show-2018

Challenge the Channel
Unsigned Studio was commissioned by Roads and Maritime Services in New South Wales to advise on and produce a game for attendees to play at the Sydney Boat Show 2018.

After multiple workshops, a proposal for an interactive game was decided and developed. The game’s purpose was to introduce and explain the importance of the new RMS 10 point safety plan in a fun and engaging way.

Our criteria was set out by demographic data and footfall from previous years. The game was required to be short and immersive for players and spectators alike. We opted to have a small selection of scenarios that prompted the player to carefully choose appropriate and approved sailing paraphernalia and obey waterway rules within a time frame.