Gallery

Squint/Opera Ltd.

Most people have heard of WeWork, but WeLive and WeGrow are the latest branches of the We company. We wanted to highlight their ability to transform people’s lives through a new way to live, work and learn in cities. We mixed live-action footage with stylised animation to express the transformations from a world before We, to a 'We World'. By introducing three characters representing Work, Live and Grow, we show their daily routine, before 'We' transform their environments. To do this, we transition from film to animation, turning the characters into stylised avatars. Walls flip down like flat pack furniture, opening up to more collaborative forms of behaviour. We conducted the shoot in NY, on the streets and in WeWork’s galactic HQ.