Gallery

Project name: WEST SIDE PLACE
Client: FAR EAST CONSORTIUM
Architect: COTTEE PARKER
Creative Director: PAUL GANNON
Producer: KEITH REID
Artists: MATTHEW CHALINOR, JOE PARAYNO, JEROME FLORES
Production: SEQUENCE

Teaming up with 10 FEET TALL creative we worked to showcase a precinct development that will be the size of a full city block.

The outcome was shown in a 6 x 6 m room with projectors on 3 walls to surround the viewer, inviting them into a fractal mirror, reminiscent of the building facade.
Once inside we see everything the development has to offer. Surround sound are linked to visuals to carry the narrative and point the viewer through the experience.