Gallery

Client: Empire
Ad Agency: Empire / PUREBLINK
Creative, Design and Production: PUREBLINK

EMPIRE LEGACY

The project video was anchored on the emotional connection a buyer would have with their new home. Instead of promoting the architectural or urban design features, we decided to promote the intangible emotions that come with home ownership as the community featured the most cost-effective way to achieve this. All assets were produced for the main production of the Empire Legacy video. The community video tells the story of a family looking for a home, and how both family and home transform and grow throughout the years. We conceptualized a home as a blank canvas waiting to be painted with emotion and family experiences, so using projection mapping as the main interactive feature at the sales centre, was an organic medium to showcase the community video.

Our team carefully story-boarded, and art directed each scene to achieve the immaculate look and feel throughout the video. A series of on location B-roll footage was intertwined with 3D animations and hyper realistic visualizations of the future community. The result gave a clear idea of the total offering from the community to the Target Market.

Results:
Website saw 60,000 visits in the first month of launch, with 72% of new visitors and 64% traffic increase on mobile device. Phase 1 for Legacy (Around 300 homes) were completely sold out within the first 2 weeks.