Gallery

Client: Pinnacle International
Ad Agency: 52 Pick-Up
Creative, Design and Production: PUREBLINK

ONE YONGE

The main concept for the video was to reveal Toronto’s future iconic landmark located at Yonge & Queens Quay. We strived to showcase the interplay between the beautiful and unique Architecture and the surrounding content which allowed the viewer to understand not only the project location, but the fact that this new complex would really be a key protagonist in Toronto’s future skyline. In addition, we wanted to build brand awareness and drive traffic and prospects to their website. The video was a critical piece of the marketing narrative that acted as a teaser, enticing people about the level of sophistication and unique opportunity of the project.

We embarked on a journey through a series of time lapses that would feature the projects unique organic Architecture with the change of time and light. The cinematography was carefully orchestrated in order to convey the movement and organic nature of the Architecture, while being able to showcase the building from different angles. (Starting from the iconic city skyline from the lake, to enjoying the connected courtyard and having the convenience to the rooftop amenity). At the end, the camera embarks on a beautiful and exciting journey at dusk, showcasing the project as a jewel in the middle of the beautiful city skyline of Toronto at dusk.

Tech aspects:
3D software: 3D studio max 2017
Rendering engine: Vray
Compositing: Nuke