Radisson Red: We were approached by the client to create the visuals for their hotel lobby. Instead of taking a more traditional approach and create still images or an animation, we decided to create a virtual reality experience. To achieve this we used Unreal Engine 4.
We took the Engineering drawings and models provided to us and created a 3D model using a design workflow similar to that of the video game industry, but with an increased emphasis on photorealism. This 3D model was then taken in to Unreal 4. From here, we worked side by side with the architect and interior designers to deliver their desired specification, with Unreal Engine providing a fast and fluid iterative design process. This process was ideal for both the designers and ourselves, and also opened up opportunities for design exploration, which was thoroughly appreciated by our clients. All of the materiality and finishes were completed within the real time rendering engine, and powerful post production tools within Unreal were critical in achieving the final look and feel that the client desired.
From this finalised Unreal model, virtual reality headsets and games controllers allowed us to immerse the user interactively within the lobby, and convey the space in a way that traditional computer generated images or animation cannot.
As you can see from the video, the visual quality of the experience that we delivered was exceptionally close to the finished Radisson Red lobby, showing that Unreal does not compromise on the visual quality that we and our clients expect, whilst also providing new and exciting ways for us to realise and present an architectural space.