The Rapid Eye Movement
The Rapid Eye Movement - Ryan Jorgensen (Director), Daniel Nobre (Creative Director)
App Development - Designstor
Model Table and Media Wall Surround Manufacture - Carvel Creative
Living Map Animation - Mark Gervais
Our client, West Campus Development Trust, came to us to brainstorm, design and manufacture an interactive display to showcase their ambitious development - University District.
What we came up with for the centerpiece of the community discovery center is a hybrid between a traditional architectural model and an interactive media wall - the fusing of analog and digital architectural visualization. The display consists of eight commercial grade monitors, multiple computers, a custom designed model table and media wall surround (which includes wood harvested from the site), 52 synchronized CG animations and a custom app to control it all through an iPad.
When it was initially installed it displayed four main vignettes to educate and entertain - precincts, public spaces, site amenities and site connectivity. When a user chooses a vignette, or specific site detail within it, the table highlights the location or the corresponding opaque scale model on the living map, along with pertinent textual information. The viewer is then directed to the media wall where CG animations will play, visualizing the future state of the community and ending with specific information on each vignette.
A key feature of the display is that it will change with the community as it grows, it’s scale models being replaced by translucent 3D prints of specific architectural designs as well as new CG animations of each development so that it is always interesting and fresh for its visitors.