Gallery

Attila Malarik - programmer
Zsolt Kristaly - 3D artist
Vass Zoltan - 3D artist
Yuri Kogan - marketing manager, Pioneer
Peter Saghegyi - project manager, yvisuals/sentio

Introduction
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Our team was contacted by 'Pioneer' a real estate developer firm in Moscow. They were looking for an interactive presentation solution to showcase their latest development which fits seamlessly into the costumer journey in the project's sales centre. We tried to deliver a holistic presentation of not only the brand values but the architecture design approach as well. Our idea was to visualise how the masterplan design would affect the life of the residents and also the people living in the surrounding buildings.

Approach
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Our approach was to design and build a system which takes the visitor through all the main stages of the customer journey, but also provides direct access to main topics for the sales staff to access. To achieve this, we divided the seven screens into three main UI sections. We also had to consider the physical limitation of glass sheets covering the displays to avoid users touch-dragging through the seems between the sheets. The seems won't cut their fingers of course, but it would fragment the experience.

Structure
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The abstraction decreases as people move from left to right on the wall:

Screen 1:
Introducing the developer, their track record, the new development and its position in the developer's portfolio.

Screen 2:
Design by Nikken Sekkei. How does the Japanese design approach affect the life of residents inside and outside of the development. "Do I need to get my coat on when leaving the subway?" Luckily no, you can reach your apartment easily because of the Transport Oriented Design approach. This is quite useful in the russian winter.

Screen 3-5:
Interactive masterplan spatially visualising the unique selling points in the categories like design, connectivity, amenities, and phasing. The masterplan is accommodated by moving cars (and genuine Moscow coloured buses), bullet-speed train and trees with wind effect.

The private public spaces are also made easy to understand in this view. External pedestrian traffic will flow through the development, but residents will enjoy tranquil gardens and playgrounds shielded from this traffic by tree lines and clever car traffic limiting design.

Also a day/night cycle is implemented for additional effect. Users can catch the sunset by rotation the camera over the masterplan in real-time, which also makes it possible to showcase the architectural design in diverse light conditions.

Screen 6:
We're reaching the lobby and apartment level now. In this screen users can browse the interior finish options through an easy-to-use gallery. We always try not to over complicate the interface. Sales staff has better things to focus on, than how many fingers they need to swipe with to move to the next image. Also featuring the all time favourite 21st century touch feature: zooming big images with two hands! Interactive sales video can't be released without it.

Screen 7:
Apartment floor-plan browser for all the apartments on offer with the well known filtering options to help the search process. Users can select the tower, number of rooms and other options. Secondary view shows the location of the apartment on the floor. It's handy when one wants to choose an apartment further away from the garbage chute.
The sales centre features two wall setups. One implemented in the middle and one at the end of the customer journey. The latter is positioned close to the sales booths to provide quick access for sales staff, when they need some extra clarification and persuasion.

Summary
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Our goal was that by finishing the tour at the wall, visitors should trust the developer, understand the values of the design, have an understanding how great life will be there, and to be ready to choose an apartment to buy.

Thank you for your attention!