Uniform - Nick Bentley, Rob Deja, James Pickford, Harry Cook, Adam Taylor, Liam Curtis, David Challener, Andras Ferenczy, Richard Pay, Ollie Smith
The solution to bringing one of the largest regeneration projects in Europe to life uses a simple, tactile, ubiquitous medium: paper. Evoking architecture, flexibility and craft, paper is less concerned with realistic representations than with articulating an idea in an original and memorable way, something that perfectly suits the visionary nature of Greenwich Peninsula.
We scoured the biggest and best cities in the world as inspiration for the perfect aesthetic to capture the unwritten story and character of each district. This groundbreaking content formed the basis of the rich, virtual paper world - a creative collaboration with the team at Greenwich Peninsula and Made Thought. A world that boldly bridges the gap between reality and reverie, wholly revolutionising traditional marketing materials. The multi-platform paper world is user navigable and includes 360 degree imagery and film, which uniquely positions the user as the architect of their own experience. By harnessing the inherent benefits of virtual reality - immersion, interaction and awe - we communicate the 25 year Greenwich Peninsula vision to as many people as possible, in the most memorable way possible, at the click of a button.
We created two platforms for the paper world, one an interactive online web based experience, and the second as a realtime standalone version housed in the cinema within the projects marketing suite.
To explore the world, visit: http://greenwichpeninsula.co.uk/vision/
To find out more, visit: http://uniform.net/work/projects/knight-dragon/