Hologram Content Design, Direction, Production, Interactive Solutions : Dreambox
Creative Directors: Cagri Oztoksoy, Alvaro Rego Pallas
Production Managers: Ozge Okay, Sinem Guzelsevenlerden
Design: Mathieu Felix, Federico Gonzales Montaya, Alex Mikhaylov, Maxim Chelyadnikov
Motion Graphics: Mathieu Felix, Federico Gonzales Montaya, Cihan Guclu, Berkem Köymen
Software: Ahmet Güney, Turgut Hakk? Özdemir, Zafer Gökhan Ünal
Client: Polat Holding / Piyalepasa Project
Hologram Rental and Service Company : Musion Turkey
Music: Jingle House
Project: Interactive Stage- Type Hologram Presentation Movie
Venue: MIPIM 2015 (Real Estate Exhibition) Cannes, France
Date: March 10-15
Interactive Stage-type Hologram in Cannes
The theme of MIPIM 2015, the world’s leading property market, was technology and innovation. Our customer Polat Holding requested to use hologram technology in the exhibition for the launch of their Piyalepasa Project in line with the theme.
As a result, a stage of 5 x 2.5 m was set, which will be a platform for the presentation. The stage was provided by Musion Turkey. The next step was to combine the right content and design, together with a right story and music at the stage.
Local and foreign designers, animators and software developers had worked on the production for 3 weeks. We agreed with Jingle House for the music and sfx.The music was also as important as the content and the technology, and the result was an authentic composition that combined Turkish melodies with technologic effects, as the spirit and the concept of the project suggested.
We also included interactivity to the movie. With tablet software developed for the project, the presenter had the opportunity to direct the content of the hologram. In the end, we presented the world's first interactive stage-type hologram. ( We thought it is the first, at least we haven’t come across such a thing until now. )
However according to the feedbacks during the fair, we saw that the show was very successful. The hologram show presented the Piyalepasa project of Polat Holding effectively and Piyalepasa stand became the most popular stand of the exhibition.