Gallery

Director - Don Cameron
Co-Director - Scott Ballis
Production Studio - Atomic 3D
Soundtrack - Bang Bang
Client - QIC

Atomic 3D was commissioned to create a 'monumental' film piece for the proposed 0.5 billion dollar Eastland Shopping Center development . . . . our challenge was to 'break new ground' in retail film making and remove the stereotypical 'fly through' animation by creating a timeless architectural master piece.

Teamed with an esteemed director and designer extraordinaire, our highly creative Atomic 3D team produced a 'visionary' film that strips back convention by removing all 3D shopfronts and people to focus purely on the architectural form of 7th Wave's visionary design as an art piece and not as a leasing tool.

The viewer is left with a sense of wonder and awe as we show Eastland through the course of a day, as light plays on all surfaces and materials expressing the built form and highly quality of refines design.