Gallery

Project title: Fitzroy Place Penthouse Film
Created by : The Neighbourhood
Client: Exemplar
Artists: Matt Clayton, Jane Chambers, John Crawshaw, Dave Buckley

The Fitzroy Place Penthouse Film was created for Exemplar, who commissioned us to create a 'tour' that would help them market the luxury penthouses in their Fitzroy Place development, London.

The film intends to capture the imagination by creating a snapshot of what penthouse life would be like. As the camera moves through seemingly empty spaces, subtle touches hint at life, as if someone was just there: a steaming kettle, a curtain rustling by an open window, breakfast laid out on the table.

The film aims to create a sense of how the space works as a whole, whilst taking care to linger on the detail to accentuate key design features and the quality of the materials. This is to highlight the classic yet contemporary luxury of the penthouses without becoming ostentatious.

The Fitzroy Place Penthouse film was commissioned as part of a wider set of marketing communications we created for Exemplar's Fitzroy Place. The full project case study can be seen here: http://www.the-neighbourhood.com/work/case-studies/fitzroy-place