Gallery

CG Architects:
German Glessner
Jose Ignacio Zuccarell
Javier Maldonado
Dario Timoszko
Clarisa Perez Staracci

Client/Project Architect:
Bjarke Ingels Group (BIG Architects)

Client/Owner:
Shenzhen Energy Group

[b]The BIG Difference with Lighting[/b] | BIG Architects
[i]by Nicole Calzacorta, Marketing; Glessner Group[/i]

There is a [b]BIG[/b] difference in the outcome of a render when considering the numerous variables within CG lighting. Subtle or drastic changes to lighting can influence the overall style of the final render - [i]and either articulate design features or potentially diminish others.[/i]

Inside the [b]Glessner Group[/b] CG studio, our designers often experiment with contrasting render styles to see what parts of the design can be enhanced - [i]by trying out different lighting techniques and by using the same or multiple camera views in test renders[/i]. This experimentation is a working-tutorial for our designers and serves as a continuous investigation for them to see how a final render can change dramatically as a result of subtle or drastic lighting adjustments.

[b]SHOWCASED MESSAGE[/b]
Some important questions to always keep in mind are; [b]#1[/b] [i]what design elements are you (or the client) wanting to celebrate in the render[/i], [b]#2[/b] [i]who is your audience (or who is the client's target market)[/i], [b]#3[/b] [i]what is the showcased message of your render as a form of art[/i] and lastly, [b]#4[/b] [i]how does your render emphasize the concept of the project you are illustrating?[/i]

The [b]TOP[/b] render was useful to represent how the [b]Shenzhen Energy Mansion[/b] blends into the evening lights of Shenzhen, China's cityscape. This render style illustrates the graceful expression of the architectural design with its subtle lighting approach. [i]This style is great for understanding of how the design integrates into its environment, yet it is not as strong with expressing the concept itself.[/i]

So, contrasting to the peaceful nature of the top image - the [b]BOTTOM[/b] image darkens the ambiance and really emphasizes the dramatic cuts in both of the facades. These adjustments to the lighting environment noticeably change the overall mood of the render - [i]simply by enhancing the light that floods out from both buildings[/i]. In addition, this lighting effect in the architecture is balanced by the streaming traffic lights below to provide a visual base in this pitch-black night render; cohesively the dissecting elements of light connect into the dark.

[b]SUMMARY[/b]
There are moments when it is necessary to create realistic lighting environments, and there are moments when it is necessary to bring the [b]drama[/b] and make the lighting a little more cinematic. CG artistry is all about the visual feel and emotional impact; and our designers at [b]Glessner Group[/b] understand that proper lighting truly makes all the [i]difference[/i] in our renders.

So, [b]what is your render preference[/b] - [i]subtle, dramatic, cinematic?[/i] We like to hear your comments about our renders, thoughts on CG lighting - [b]and as always[/b] - [i]inspire one another to improve our craft.[/i]

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[b]ACKNOWLEDGMENTS[/b]
Special thanks to our inspirational and creative clients - [i]like our friends at Bjarke Ingels Group[/i] - because in collaboration with great designers, our CG artists truly get the opportunity to let their render imaginations run wild.