Gallery

Brand: Lowe's

Title: "Exploded"
Agency: BBDO
Agency Location: New York
Chief Creative Officer: David Lubars
Executive Creative Director/EVP: Wil Boudreau
Creative Director/VP: Joe Volpicelli
Copywriter: Colin Ilsey
Art Director: Jake Blumenau
Executive Agency Producer/VP: Kevin Wilson
Assistant Producer: Zubin Simpson
Excecutive Music and Radio Producer/SVP:Loren Parkins
Account Director/VP: Megan Bundy
Account Supervisor: Kaitlin Higgins

Production Company: @radical.media
Production Company Location: Los Angeles
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Director: Dave Meyers
DOP: Marcelo Durst
Production Designer: Deborah Evans

Editorial Company: Cutting Room
Editorial Company Location: New York
Editor: JP
Assistant Editor: Sebastian Fidler
Producer: Eytan Guttman
Executive Producer: Melissa Lubin

Post Production Company: MassMarket
Post Production Company Location: New York
Executive Producer: Nancy Nina Hwang
VFX Producer: Mitch Stockwell
VFX Supervisor/Lead Compositor: Todd Sarsfield
Lead 3D Artists: Christopher Bonnstetter
3D Artists: Russ Wootton, Andy Gilbert, Todd Daniele, Yuichiro Yamashita, Eric Chou, Stephanie Russell, Jordan Harvey
Compositor: John Gray, Adam Flynn
Flame Artist: Jaime Scott, Hyunjeen Lee

Music: “Home” by Girls Love Shoes
Sound Design: Stimmung

Audio Production Company: Soundlounge
Audio Production Company Location: New York
Mixer: Tom Jocarone

Get to know your home inside and out with this new Exploded spot from BBDO NY for Lowe's, directed by Dave Meyers @radical.media. MassMarket worked the visual effects, progressively revealing the inner components of a house's construction as the homeowners go through their normal day. From the front door deadbolt down to the wood frame that holds it all together, the viewer watches as it all comes apart, then comes back together. The wide view of the house in pieces had over 8000 parts in it, all accurately placed, layered, textured, animated and lit - just as a real house would be constructed. The resulting spot is a meticulously crafted and lively internal combustion.