Gallery

3D modelling, animation, lighting, rendering, tracking, compositing, Sound effects: Elyarch (www.elyarch.com) / Producers: Run productions (www.runproductions.tv), Air3 creative (www.air3.tv) / Music score: Kevin MacLeod (www.incompetech.com)

This animation is part of a larger video production, promoting Fakhruddin holdings (whose logo is formed at the end of this piece).

The client was inspired by an existing animation and the brief was asking for an interpretation of it within graded real world video footage. There were particular requirements with regard to the look of the shards throughout the piece.

Elyarch’s main contribution comprises all aspects of the creation, rendering and incorporation of the shard elements into the footage (as well as recreating various buildings from the footage in 3D to catch the optical effects).

The projections from the shards show logos of the main sub companies that are part of Fakhruddin holdings. The use of these logo projections and the dispersion effect were Elyarch's ideas and thanks to the approval of the client we can now present it to you.

Elyarch extends special thanks to our producers Run productions and Air3.