Gallery

Scott Ballis (Director - Atomic 3D)
Zac Arato (Atomic 3D)
Rong Sun (Atomic 3D)
Filip Zelenka (Atomic 3D)
Shane Parker (Atomic 3D)
Joanne McMinn (Atomic 3D)
Peter Dickson (Atomic 3D)

Rob MacLeod (Director - Neoscape)
Rod MacLeod (Director - Neoscape)
Eric Altman (Neoscape)
Diego Otero Rodríguez (Neoscape)
Dick Casey (Neoscape)
Carlos Cristerna (Neoscape)

Emporium Melbourne . . . part video, part fashion show, this film treats the Emporium logo as the preeminent catwalk of retail, drawing on the parallel between high fashion, glamour and contemporary, hip visual sensibilities and production value to relate the quality of the final project. The fast pace of the edit, cut between aerial footage, high fashion b-roll and CG elements of the design with our smoking hot model strutting throughout will relate a sexy, energetic mood. The film we created is not about architectural study, it's about sex appeal and brand relations.

The project was the culmination of 6 months pre planning thru preliminary 3D fly throughs, planning renders and interior design. Working directly with world class interior design aficionado's Wonderwall (responsable for creating all internal spaces) and Melbourne's Buchan Group (documenting both external and internal facades) Atomic 3D's task was to interpret their dual visions by designing over 75 retail shops, to create a stunning retail design experience . Using our original creative concept, and left with only 9 weeks to complete the project we enagaged the resources of Neoscape to shoot greenscreen elements in New York, use our 3D models to render scenes, and complete the post production in their Boston head office . . . all onsite in the US under the personal supervision of Atomic 3D's director Scott Ballis.

We were awarded an accolade in 2011 by being the first Australian company to be featured amongst 12 of the worlds best on the 2011 Vray Architectural Showreel. Quite an achievement for a boutique 3D studio basd in Melbourne Australia. We truly hope you like what we love to do . . . create immersive 3D visualizations !