Gallery

In collaboration with Creative Direction on UI / UX and custom software development.

We created the Taza Interactive Display to reimagine how future developments are presented to the public. We built a large-scale, immersive digital platform—blending architectural visualization, real-time custom software, and hardware into a single cohesive experience.

At its core, the display is a curved, 16-monitor video wall controlled entirely by iPad. Through it, users can navigate a fully interactive 3D massing model of Taza’s three villages to learn about the masterplan highlights. Detailed, realistic virtual cameras placed at key locations invite visitors to explore the vision for the community - you can wander pathways, sit by a pond, or explore the streets of this bustling neighborhood. Explore further by accessing a curated library of CG animations, marketing videos and still renderings.

We designed and produced the visual elements: animations, drone composites, 360° virtual renders, and feature vignettes with layered motion graphics. On the software side, we collaborated with Creative Direction, creating a custom interface and experience, including a backend CMS that allows updates as the community grows - keeping the experience fresh, flexible, and scalable.

This wasn’t just about showing pretty images—it was about creating a living, breathing interface that feels intuitive, modern, and purpose-built for a long-term, high-profile marketing centre. From hardware procurement to pixel-perfect polish, we handled the full pipeline: visualization, UI/UX, deployment, and support.

The result is a future-forward, emotionally engaging platform that gives people a real sense of place—and sets a new bar for interactive community storytelling.