Gallery

PROJECT: Veren North Sertolovo

DEVELOPER: Veren Group

ARCHITECT: Architectural Bureau Ostozhenka

EXECUTIVE PRODUCER: Nhi Hoang

PRODUCER: Lucien Bolliger

PROJECT ART DIRECTOR: Trinh Thai

PROJECT CG MODELLERS, VISUALISERS & POST: Hieu Nguyen, Phuc Tran, Phuong Anh Tran, Quang Truong, Trinh Thai, Viet Le

How wrong we were!

Whilst the architecture design and the building geometries looked deceivingly basic at first, it turned out this fascinating architecture design by Architectural Bureau Ostozhenka is anything but!

The longer we spent to explore potential image compositions, the more we started to understand this great practical example of Gestalt theory - lines, forms, and shapes arranged proportionally to create (and break) repetitions, balance, and unity. This led us to create a series of non-commissioned, conceptual CG images that showcase the elements of the building geometry, and the importance of considering the architecture in archviz. We use this as a presentation tool to clients, and as a practical example/whitepaper to educate new team members.