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Maestria is an unparalleled project in the heart of Montreal’s Quartier des Spectacles. These soon-to-be iconic towers—linked by an aerial skyway—will be the tallest in the city and residents will have a front-row centre view of the Place des Festivals.
The luxurious and elevated personality of this brand came to life in the advertising campaign through paid and organic social content, print and digital advertising and launch events to unconventionally increase online awareness and buzz and demand for this condo project in downtown Montreal. The overall campaign revolved around the idea of an elevated lifestyle surrounded by the arts and the spectacle of life. The structural element was a main video that would encapsulate the full story. From this video, all the associated pieces for social media, digital marketing and outdoors advertising were created.