Gallery
Buildmedia
New Zealand
Credits
Director: Gareth Ross
Technical Director: Tim Johnson
Lead Real Time Artist: Jason Wong
Artist: Vincent Vulliez
Artist: Matt Moore
Artist: Isaac Gilich
Artist: Matthew Atkinson
Programmer: Alex Coultas
Programmer: Christopher Rahts
Notes
https://buildmedia.com/work/fisher-paykel-virtual-showsuite-experience
Due to COVID-19, Kitchen and Bath Industry Show (KBIS), North America's most extensive kitchen & bath trade show, was held as a virtual event. As a result, Fisher & Paykel appliances was challenged with creating a virtual experience replacement of their typical bricks & mortar exhibit.
Working closely with the Fisher & Paykel team, we created an online streaming customer experience based on gaming engine technology.
For Fisher & Paykel, communicating their beauty of choice and brand story was critical - to do this, we created four aspirational architectural spaces in iconic New Zealand locations in which customers are guided by a concierge to experience Fisher & Paykel's products in different virtual showroom settings.
Our solution offered as close to an “in-person” experience as possible while showcasing F&Ps premium indoor & outdoor kitchen appliance offering. Fisher & Paykel design experts could accommodate up to 500 attendees at any one presentation, walking through each showroom, informing their audience of each product's various functions & features.