Gallery

Designer, Director: Xin Liu, Yuting Zhu
Sound Design: Yuting Zhu

Special Thanks
Thesis Advisors: Peter Testa, Devyn Weiser
Theory Consultants: Marrikka Trotter, John Cooper

Phygital = Physical × Digital

Phygital Supermarket Worlds is the third episode of the Phygital Supermarket Trilogy.

By merging digital techniques and physical objects in playful and unexpected ways, Phygital Supermarket explores the possibilities of interactive architectural form and challenges the legibility and representation of everyday objects.

The convergence of digital and physical occurs in both geometrical and textural levels, as well as, in the architectural levels, and cinematic levels throughout the representation of the project. An object is able to be digitally "animated" while keeping the illusion of tactility. The same kit of object assets taken from the supermarket are re-combined, re-represented, and reinterpreted in different ways to compose five distinct worlds — Snack Bar, Farm, Warehouse, Food Store, and Cafe — around the supermarket ecology.

By merging digital and physical, Phygital Supermarket defamiliarizes our relationship with everyday stuff and disintegrates objects and their representation in novel ways.