Gallery

Designer, Director: Xin Liu, Yuting Zhu
Sound Design: Yuting Zhu

Special Thanks
Thesis Advisors: Peter Testa, Devyn Weiser
Theory Consultants: Marrikka Trotter, John Cooper

Phygital = Physical × Digital
Phygital Shopping Cart is the second episode of the Phygital Supermarket Trilogy.

Shopping Cart Miniature Scenarios
The main character of the story is a shopping cart (or a trolley). In a shopping cart in a supermarket, we designed six miniature model scenarios, which can be organically combined in a shopping cart. Each miniature scene contains a miniature version shopping cart to tell a short story, and each scene embodies a technology or design method which we explored with Cinema 4D and Redshift Renderer. We selected the most familiar, unremarkable, and most overlooked object in life (that is, common daily necessities in supermarkets), and explored these familiar objects through a unique workflow we developed with Cinema 4D and Redshift rendering technology. Things were explored on the playful side, either enlarge the size or manipulate it with Effectors in order to take a look at what magical effects will burst out. Therefore, in each mini-model scene, in addition to the narrative of the story, a technique is also expressed. As we used the title sequence design as a format of the film, so we can use the text on the screen to introduce the story and design techniques of each scene.