Client: RICHCRAFT GROUP OF COMPANIES
Architectural by Graziani + Corazza Architects Inc. Interior Design by U31
Created, designed and produced by PUREBLINK
The Charlotte Condos
We created a 3D touchscreen application as a real-time sales tool designed to aid users to visualize the development for this luxury downtown condominium located in Ottawa. With 62 different floor plan types and 197 units in the 14-story tower, the interactive application was a critical sales tool to display information in real time to interested buyers and brokers.
The initial watercolour sketch mode of the 3D touchscreen application connects with the branding principles of the project, by bringing a work of art that can become a reality. Users have the ability to fly through the development, slide from day to night, zooming in and out as well as toggling between cameras that showcase the different amenity areas.
A smart floor plan locator was designed to allow users to find their desired unit floor plan within seconds. All information is updated from the main inventory which makes changing price or editing information a breeze
The 3D touchscreen application provided an opportunity to tell the story of the artsy personality and rich attitude of this brand. We made the 3D touchscreen application accessible for the end users to be able to quickly locate suite types, and views to pull the ideal floor plans in seconds. Reducing wait times for guests and providing an accurate, central source of information for the sales team to successfully guide buyers through the sales process.