Gallery

Agency : dentsumcgarrybowen
Produced by : Agile Films
Directed by : Noah Harris
DOP : Patrick Meller
VFX by : Analog Studio
Environments by : Minmud

"Discovery is Calling" - Ashai Super Dry
Set within the architectural framework of near future Tokyo, this advertisement for Asahi Beer's, Asahi Super Dry sets to inspire curiosity and blurs the line of what is real and what is real-time in search of the phenonemon that is the taste of karakuchi.
The environments have all been created in Unreal Engine by Minmud and projected real-time in a virtual production environment on set. From a futuristic streetscape to a listening bar and an immersive dining experience they lead the viewer into the next discovery yet to come.