Gallery

Project Credits

Client - Quintain Living
Head of Marketing - Dominic McVeigh
Digital Director - Teresa Yang
Marketing Executive - Caroline Anderson

Executive Producer - Nigel Hunt

Production Studio - Urbân VFX
Director, Producer - Nigel Hunt
3D artists - Fernando da Silva, Aaron Casey
Software engineer - Josh Gruitt

Interactive Studio - Lucid Environments
Creative Director - Robert Small
Managing Director - Neil Small
Technical Director - Amos Willbond
Programmer - Liam Dickinson
Designer - Nick Proctor

Wembley Park is located in the district of the London Borough of Brent, England and home to Wembley Stadium. Surrounding the stadium is the Wembley Park development, a project 18 years in the making by the developer, Quintain. The mixed-use master plan includes around fifty buildings that are being developed by architects, and we were brought in 12 years ago to build the sitewide 3D asset and more recently to create an interactive CGI model of the stadium and the surrounding area that the real estate developer could use as a selling tool for the onsite realtors to navigate the 8400 apartments on offer.

At the start of the interactive project, we explored a few options to figure out how to get an asset of this scale into a game engine without having to spend years re-interpreting it and ultimately decided on a workflow powered by 3ds Max and Unity. We partnered with interactive studio Lucid Environments to help manage the Unity development so that our team could focus on the 3D visualisation deliverables.

Together we designed a hybrid solution whereby the 4K 3D renders are projection-mapped onto low-resolution geometry inside Unity, bypassing the costly exercise of exporting, rebuilding, and optimizing 12 years of highly detailed 3ds Max/V-Ray 3D assets to run in Unity. The pipeline allows both teams to work concurrently up to the deadline, importing renders and 8K 360-panoramas up until the last minute, and offering an affordable solution for future updates of the client app.