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Client - Urban Splash

The Configurator is a first-of-its-kind online design tool.

It allows home buyers to design their future home to their own specification. The configurator heralds a new era in the way homes are designed and bought, paving the way for mass audiences to design and own their perfect home, something usually reserved for those who have the means to self-build.

At a time when remote sales tools have never been more important, the UK’s first 3D Housing Configurator’s purpose was to change the way we design, market and shop for homes.

The new online design tool now enables potential buyers to experiment virtually with different internal layouts and material finishes, moving walls to create different spaces and changing the position of kitchens, living areas and bedrooms. All changes are shown in real-time, helping the customer to visualise and specify the best layout to suit their way of life.

The next-generation design tool is an industry first. Tried and tested by architect and TV presenter George Clarke, it uses the latest gaming and cloud computing technologies, so that buyers can create an immersive, 3D model of their future home.

The configurator uses innovative pixel streaming technology that until now, has been employed by car manufacturers for its customers to virtually build their own cars, has never before been used in the homes market. This latest technology allows for a much more detailed experience, without slowing down buyers’ computers, meaning it is compatible with all home devices, including tablets and mobile phones through a standard web browser, and is therefore accessible and inclusive to everyone.

The tool launches at a time when property tech and remote sales tools have never been more important for the home buyer, and underpins the wider desire to always push boundaries within the residential property market.